Resource Interactive Issues White Paper on Rich Internet Application Trend in Web Development |
Resource Interactive Frames New Technology’s Impacts and Advantages
COLUMBUS, OH - September 15, 2006 - As Rich Internet Applications become an increasingly viable alternative to HTML as the leading technology of choice in web design, Resource Interactive has published a summary of RIA trends to help clients frame the various technology advances and what impact those changes hold for web marketing and advertising.
Referencing the dynamic capabilities of RIAs such as AJAX and Flash to open the door for new features on Google Maps, Netflix and others, Resource predicts that RIA use will only continue to grow as businesses correlate the benefits of decreased lag time in page loading and increased browsing speed to reduced site abandonment and increased purchase rates and profitability.
Other RIA benefits include easier sorting options, reduced page refresh requirements, instant product reconfiguration views and simpler data gathering and verification. Resource maintains that HTML will remain the staple for search engine optimization and static text presentations.
Resource Interactive publishes ongoing industry insights and expertise through its thought leadership publication, Litmus. The full issue of this September 2006 Litmus is available online at www.resource.com.
Litmus: The Resource Interactive Point of View
Litmus is a quarterly point of view publication that presents Resource Interactive’s developing insights into the digital life of consumers as identified, studied and analyzed by its strategy and thought leadership teams. Previous Litmus publications include online advisory Gender on the Net among others.
About Resource Interactive
Known widely for its revolutionizing consumer insights, Resource Interactive is an Adweek Top Twenty independent interactive agency that helps the world's leading companies plan, create, build, assess and optimize the digital experience of their customers and other constituencies. Resource Interactive has helped companies such as Wal-Mart, P&G, Restoration Hardware, Target, Apple, Victoria’s Secret, Hewlett-Packard, Crutchfield, Bath & Body Works, Limited Brands, Reebok, NetJets and Kohler use their online channels to drive sales, reduce costs, create community and deepen brand loyalty.
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Contact: Lara Lebeiko
Marketing Communications Manager
614.621.2888 ph
614.621.2873 fx
llebeiko@resource.com