Resource Announces Site Launch for Nationwide $58 Million Marketing Campaign

COLUMBUS, Ohio (May 4, 2004) - Resource Interactive announced today the launch of a new and improved Nationwide corporate Web site as part of the $58 million marketing campaign that features humorous television commercials and print advertising which leads consumers to www.nationwide.com.

The site provides consumers both a unified face for the brand featuring the new "Life Comes At You Fast" messaging as well as the ability to link to important company information and offerings. "The Web plays an incredibly strategic role in how consumers gather information as well as purchase the products and services we offer," said Steven Schreibman, Vice President of advertising and brand management at Nationwide. "And in today's highly competitive market, it's imperative that we drive consumers to our site so they can learn more about what we offer. We are poised to build on this first phase of online marketing so that we can create innovative ways to connect consumers to our company in the future," he said.

"We are pleased to have this opportunity to help Nationwide create a consistent brand experience across multiple communication channels," said Kelly Mooney, President of Resource Interactive. "Nationwide recognizes the opportunity to not only build energy into their brand with this campaign, but also create a solid consumer-centric approach that puts consumers in control of what they want, when they want it, and how they want it. It's smart business and we're delighted to be part of the team," she said.

Nationwide is a $148 billion, Fortune 500 insurance and financial services organization based in Columbus, Ohio. Nationwide is one of the largest insurance and financial services companies in the world, offering a broad range of personal and commercial insurance and long-term savings products.