Safelite® AutoGlass Launches Redesigned Consumer Web Site |
COLUMBUS, OH August 18, 2004 Safelite AutoGlass, the nation's leading provider of auto glass repair and replacement services, has launched its updated consumer web site, Safelite.com. Designed by Resource Interactive, a Columbus, Ohio-based online customer experience agency, the site features user-friendly navigation, content and design that address the unique needs of auto glass customers. Visitors to the site can quickly find helpful information related to the repair or replacement of damaged auto glass, receive an auto glass repair or replacement price quote, schedule service, or file an insurance claim.
"The number of consumers using the Internet to learn more about auto glass repair options and providers, or to research insurance claim filing facts continues to grow," said Denise Klapper, Vice President of Marketing for Safelite Group. "Knowing that auto glass damage is not an everyday occurrence, the new Safelite.com guides these consumers through each step of the process and provides relevant tips and information to answer questions along the way."
"Safelite recognizes the opportunity to create a solid consumer-centric approach that puts customers in control of what they want, when they want it, and how they want it. It's a smart business and we're delighted to be part of the team," said Molly Metzger, Senior Manager, Client Services at Resource Interactive.
About Resource Interactive
Resource Interactive is one of the top ranked interactive marketing and technology companies in the country. We help leading brands plan, create, and build customer experiences in the digital medium in order to drive sales, reduce costs, and deepen brand loyalty. Since 1981, our customer-centric approach has helped clients such as Target, Apple, Victoria?s Secret, Hewlett-Packard, Reebok, Bath & Bodyworks, Nationwide, Burton Snowboards, Limited Brands, and Restoration Hardware.
About Safelite AutoGlass
Safelite AutoGlass, a division of Columbus, Ohio-based Safelite Group, is the nation's leading provider of auto glass repair and replacement services, providing service to more than 90 percent of U.S. drivers in all 50 states. Safelite AutoGlass serves more than 2.1 million customers each year through its company-owned operations. For more information, visit www.safelite.com.
CONTACT:
Dr. Nita Rollins
Executive Director, Marketing
nrollins@resource.com