Resource Interactive Sweeps AIGA Awards |
Takes Home Six Awards, Including Best of Show
COLUMBUS, OH May 24, 2005 The Cleveland chapter of AIGA, the American Institute of Graphic Arts, awarded Resource Interactive "Best of Show" for the Express consumer web site (www.expressfashion.com) in AIGA: 52, their annual interactive and print design competition. Resource Interactive won five additional awards, making the interactive agency the third most winning firm in the competition. Winning entries included the Limited Brands web site, Le Couvent Des Minimes microsite, the Express Spring Preview microsite, the Reebok LTD microsite, and the Bath & Body Works consumer web site.
Resource Interactive Director of Creative Services Dennis Bajec said, "This is a great compliment to our creative staff and clients alike, particularly given the strength and depth of talent in the Cleveland area. I believe it is also further confirmation that the interactive medium has come into its own, and that marketers now acknowledge its important role in the marketing mix."
About AIGA
The American Institute of Graphic Arts promotes the design profession, excellence in design, and ethical practice. They are the largest, oldest organization of its kind for the design industry.
About Resource Interactive
Resource Interactive is, according to Ad Age, the 31st-ranked interactive agency in the US. For most of the firm's quarter of a century, we've helped the world's leading companies plan, create, build, assess, and optimize the digital experience of their customers and other constituencies. We've reengineered the online channels of companies such as Victoria's Secret, Hewlett-Packard, Reebok, Bath & Body Works, Nationwide, Target, Apple, Burton Snowboards, Limited Brands, Endo Pharmaceuticals, and Restoration Hardware to drive sales, reduce costs, create community, and deepen brand loyalty.
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CONTACT:
Dr. Nita Rollins
Executive Director, Marketing
nrollins@resource.com