How do you find and engage consumers' passions? Inspire them by making each brand interaction personal and relevant.

Inspire action.

Pantene Beautiful Lengths gives new cause to a haircut—inspiring people to donate their hair to create real-hair wigs for women with cancer. We're adding up donations online, 8 inches at a time—into a one million-inch chain of ponytails. Hilary Swank kicks off the campaign with a cut courtesy of Oprah, inspiring millions more to log on and pledge their locks to the cause.

 LINK UP

Empower imagination.

Picture your life printed with HP Print Studio, where you can design, personalize, publish and print professional-quality projects—from cards to stationery, iron-ons to business identity kits. It takes mere minutes to turn free, easy-to-use templates into professional prints you'll remember for years. And that's only the beginning.

 SEE THE VISION

Create conversation.

Welcome to the The Open Brand wiki. Use it to share, explore and edit all things O.P.E.N.—from icitizens to brands to learning Web 2.0 lingo.

 JOIN IN

Celebrate big wins.

The RI/Shaw team brought back a Big Rubber Arrow from Boston's famed Flashforward Film Festival, where Shaw's engaging and immersive Try On A Floor™ was chosen as the most innovative online application built in Flash.

 EXPERIENCE FLASHFORWARD