Ready to reach new markets? Be bold. Invite customers to co-create.

Take Refuge.

Work. Kids. Bills. Errands. Life is busy. But the new web site from The Scotts Miracle-Gro Company gives consumers a retreat—in their own backyards. With online neighborhoods, consumer-generated inspiration and personal advice, Scotts and Resource launch a bold, new ATG-powered site that digs in and opens up the lawn and garden industry.

 Get your hands dirty

Read All About It.

On-demand. Personal. Engaging. Networked. The power is shifting from brands to consumers. In our new book, The Open Brand, RI President and Chief Experience Officer Kelly Mooney, along with Dr. Nita Rollins, offer inspired direction on navigating and capitalizing on the pull vs. push brand model created by the social web.

 Grab a copy

Walk the Walk.

What's the first thing you do when writing a book about opening brands? Invite associates to co-create the content. Scrupulous research, heady opinions and blue-sky bursts of inspiration sprung from dozens of Resource associates, helping to build the book's conceptual foundation while lending some O.P.E.N street cred.

 Meet the contributors

Join the Conversation.

Influential online consumers are out there. Find ways to connect with these powerful iCitizens at our invitation-only client symposium. Select Resource clients and partners will gather May 20 - 21 for thought leadership workshops, industry sneak peeks and impassioned dialogue designed to help identify and engage the social web-savvy consumer.

 Explore the symposium