What makes a campaign viral? For clients Victoria's Secret PINK and Clairol, forward-friendly experiences had to be easy, inviting and engaging.

Speaking of viral…pass on this Limelight issue.

Throw a party.

Generating buzz at every turn, Victoria's Secret PINK's PJ Party attendees uploaded more than 500 party photos from their mobile phones to see themselves on the LED screen—even while Fergie performed on stage. A mobile application stole the spotlight as tech-savvy Digital Millennials shared their celebrity moments…and built brand allegiance along the way.

Catch the highlights

Tempt visitors to share.

To entice customers' daring sides (and show off the brazen range of Herbal Essences hair color), Clairol's Blame It On the Color microsite is an immersive experience with hidden elements throughout. With buzz-worthy videos, a space to share stories, even a doodling tool on the site—it's an experience too fun not to forward.

Stay and play

Offer a sneak peek.

Catch a glimpse of RI President Kelly Mooney's upcoming new book The Open Brand. Get OPEN and spread the word.

Preview The Open Brand

Create connection.

Created by RI Founder and CEO Nancy Kramer, the innovative REEF program (Resource Employee Equity Fund) gives associates a share of each of Resource's publicly traded clients. A brilliant way to keep employees connected to and invested in the work we do.

Meet the newest REEF addition

POINTS OF INTEREST

RI IN THE NEWS

P&G Loving the Results of DumpCupid.com Promo
Internet Retailer

Wal-Mart Touts Site-to-Store
DM News

ShawFloors.com Site of the Week
Communication Arts

WHERE TO FIND US

Sept 13:
Resource Interactive and Shaw Industries participate in Scene 7 webinar

Sept 18:
President Kelly Mooney presents The Open Brand as Shop.org Annual Summit opening keynote

Sept 18:
Executive Director Susan Ashley keynotes at e-Dialog Client Summit

About Us

Resource Interactive is one of the nation's preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.

Unique in the industry as female-founded, owned and operated, the company has grown over its 26-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria's Secret, Best Buy, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.

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