Mobile technology has become the cornerstone of our daily lives. Consumers have the power to socialize, shop, game, read and perform thousands of other tasks in the palms of their hands, and our hunger for mobility continues to grow. In the fourth quarter of 2010, smartphones outsold PCs for the first time. By the end of 2011, an estimated 50% of Americans will own a smartphone. Androids, BlackBerries and iPhones aren’t the only mobile devices that have become an integral part of our daily existence. According to Forrester Research, 24 million tablets are projected to be sold in the United States this year, up from 10.3 million in 2010. Just as the connection between personal computers and the Internet changed the way we work and live, so too will evolving mobile technology. In our latest thinkable, Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.

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