Marketing and Media

The way people consume media has changed. The waiting game is over. Today, information is instant, real-time. As more consumers turn to the Internet and their phones for shopping, news and entertainment, we are creating opportunities for brands to grab their fleeting attention. Making ads work harder and content last longer, we collaborate with each brand to design a media strategy that is custom-made for its consumers and to maximize return on investment. Constant, in-your-face advertising can become white noise. That’s why we create the right mix of targeting strategy, smart copy, searchability, email and ad placement and dynamic media optimization to not only reach, but engage consumers and compel action.

Marketing & Media Offerings:

• Digital Media Strategy and Media Mix Modeling
• Acquisition Marketing
  • Program and Vendor Management
  • Cross-Channel Reporting and Optimization
• Media Planning & Execution
  • Facebook and Social Media Advertising
  • Performance-Based Display Media
  • Affiliate Marketing
  • Data Feed and Comparison Shopping Management
• Search Engine Marketing
  • Paid Search Advertising
  • Search Engine Audits
  • Optimization and Maintenance
• Mobile Advertising Strategy
  • Mobile Search Marketing
  • Mobile Advertising
  • iOS Display Advertising
• Email Marketing
  • Campaign Strategy and Planning
  • Creative Execution and Testing