September 2005 - Limelight - Dear Clients and Friends of Resource Interactive,
Welcome to another edition of Limelight, where we spotlight our clients' many successes, present interesting industry trends, and share what's new at Resource Interactive. For many of our clients, the passing of Labor Day means shorter days but longer hours preparing for the holiday season! We're applying our unique consumer insights, rich experience design solutions, and smart e-commerce technologies to our client collaborations, and are confident the latter will contribute to the bullish 22% gain over last year's season that many analysts predict.

Flexing our Muscle
Terminator. Governator. Configurator: the online world's answer to action heroes? Perhaps! At least that's what some folks are saying about the new Restoration Hardware Lighting configurator. Resource Interactive built a Macromedia Flex 1.5 application to run on Restoration Hardware's ATG platform, and the resulting configurator empowers customers to design lighting products in a single bound, that is, on the same page. Macromedia showcased our Restoration Hardware lighting configurator as "Site of the Day" on July 27, 2005.
www.macromedia.com  |  www.restorationhardware.com		 Bytesize: "Increasingly, customers move from retailer sites to manufacturers' sites in a kind of credibility swerve, checking out product specs and firsthand branding on their paths to purchase." - Edd Johns, Executive Director, Strategy

Nightstand: The World is Flat: A Brief History of the Twenty-First Century. Thomas Friedman's book is flat out the best book available on how global technological collaboration begat global technological competition, and what the latter should mean for Am
Putting the Premium in Infusium 23
P&G's Infusium 23, a "masstige" hair care product line that includes one of the world's top ten mass market conditioners, is moving upmarket. Resource Interactive's digital brand strategy and web site design reinforced Infusium's "super premium" positioning by tying in with sleek print and online ads, and without recourse to a single hair or glamour image. Notable features are the Club 23, the daily hair care recommendations, and multilingual translation capabilities built into the back end.
www.infusium23.com

Honor Roll
Communication Arts' Interactive Annual just announced its digital winners, and among them is our multiple award-winning Limited Brands' Annual Report, which the judges esteemed for its innovative blending of classic presentation methods, video, and Flash.
View article (PDF)
Close Encounters with the Customer
We've been in our Usability Lab cooking up ways to capture more of the telling details of online behavior. When it comes to moderator mediation, less is definitely more. Our advanced usability research, Replay UsabilitySM, permits users to surf, browse, and shop without interruption, and then relive their cursor movements and videotaped facial expressions with a usability expert.		 The Gender Agenda
The Shop.org Annual Summit is in Las Vegas this year, and so are we, delivering our third keynote presentation! President Kelly Mooney will pick up where we left off last year with What Women Want by investigating what both genders want and do online. The Gender Agenda plumbs the unconscious of both men and women shoppers for shopping predilections and patterns, and correlates these with usability findings and survey data from 150,000 households in order to recommend the one basic segmentation marketers often overlook. Hope to see you there!
www.shop.org