Talk about Iimelight! How about the recent widespread press on digital marketing, how it's unseating the traditional advertising titans and their thirty-second spots? For those of us who've been "below the line" from the beginning, we're glad everyone can finally agree: interactive is the new It girl, the new Rome (or Roam?) where all roads lead! We've been working to ensure our below the line projects—full-scale digital branding initiatives and some triple-threat rich media banners—go above and beyond client expectations! We helped Kohler Kitchen and Bath bring some of its "everyday exhilaration" to hgtv.com and diynet.com, with ads that not only incorporate a product demo video, but drive newsletter registration and traffic to Kohler.com. The ads pack an interactive branding punch (and even include a contest) but the consumer experience of showerheads and kitchen sinks is pure aqueous fantasy. View Kohler online ads. When Wendy's urged their fans to "do what tastes right," they challenged us to do the site right for both their nutrition-minded and their growing novelty-seeking audiences. Not only did we extend Wendy's new brand personality into an entertaining digital experience, but we demonstrated how the new Wendy's fits consumers' lifestyles by integrating online ad campaigns with targeted landing pages. We applied the latest technologies for optimal user experience and back-end efficiency, implementing AJAX for swifter interface changing; "sIFRs" for searchable text headers that are easy to update and aesthetically pleasing; and Java servlets, which enabled Flash to interact with Wendy's massive nutrition database, the real meat of the site that sets Wendy's apart from the pack. www.wendys.com		According to Business First, we're on a "tech-fueled growth spurt." We're working to make sure it's also an idea- and innovation-fueled growth spurt! Check out our perspectives on electronic retailing fundamentals, especially the shopping cart—a brick-and-mortar concept whose time has come and gone online—in Chain Store Age.
	We used our best 2-D applications for the 3-D applications of binding, bonding, and coating company Hexion Specialty Chemicals. Gearing up for an IPO, Hexion retained Resource Interactive for a new web site that communicates their global scientific leadership across industries as diverse as automotive, oilfields, and industrial printing. The Flash-powered scenarios of end use illustrate Hexion's far-reaching preeminence without recourse to lab coats and goggles. Resource contributed site architecture, digital brand strategy and original content creation, design, Flash development, and implementation in content management system Ektron CMS400.net. www.hexion.com We're Chicago-bound in May for two conferences. Resource Interactive President Kelly Mooney takes to two stages, appearing at the second annual Marketing to Women Conference on May 8 to discuss "Women and the Web: Leveraging the Love Affair." She then joins the Direct Marketing Association's ACCM (The Largest Conference for Catalog, Internet & Multichannel Merchants) on May 9 to present "Online Gifting: A Year-Round Priority." Also presenting at the ACCM are Executive Director of Creative Services Dennis Bajec and Executive Studio Director Laura Evans, conducting hard-hitting web site critiques for the second year in a row.
	President Kelly Mooney is blogging with the cyber Avon Lady and other bloggers, ad execs, and communication experts in a global, cross-sector "exploration of issues, trends, ideas and actions to build a better-informed society." The collaborative online project culminates in a live forum in London to be broadcast live May 3-4 by Reuters and BBC to a potential three million (count 'em) people. Check out the conversations at mediacenterblog.org.