2005 has been a gangbuster year so far. As always, you're a party to our myriad successes, so we thought we'd share some of our headlines and hotlinks with you!
	Having worked with us on the Reebok LTD and Walking microsites, Reebok again tapped Resource to design RbkRunning. The brief: build a web site to showcase the full breadth of Reebok's running product offer and deliver an Rbk-branded experience that animates the "I Am What I Am" campaign online. The results thus far: during the first quarter of '05, US footwear sales of RBK running products increased 19% over the first quarter of '04.
			Ad Age recently ranked Resource Interactive 31st in the nation among interactive agencies. Among independents, we're 19th in the nation, according to Adweek. We're glad to be on the ascent with you, our clients and friends. See the full Ad Age ranking in two quick steps: 1. Install the Secure Eprints Plugin for Acrobat Reader 2. Return to this page to open the Ad Age ranking (PDF)
	Our major research project last year, What Women Want, was spurred by the spending clout of the female online consumer. But it begged the question: what, then, do men want? More specifically, how many e-commerce merchants know how to do gendered marketing and are profiting from it? To learn how Resource Interactive assesses the gender IQ of the Internet, join us at this year's Shop.org Annual Summit in Las Vegas, September 12-14.
			The research technique of "persona creation," a process of personifying a customer group or type through biographical detail, has been around at least as long as strategists have had to communicate arcane data to designers. But it's flourishing in the interactive arena due to the channel's genuine intimacy with customers, and the dozens of distinct (persona-specific) paths that a single site can support. Resource Interactive put its own spin on the research practice at Ad:Tech San Francisco where President Kelly Mooney co-presented with Restoration Hardware's VP of eCommerce Stephanie Garcia, and Bath & Body Works' Director of Internet Strategy Shannon Glass. Kelly also shared Resource's Ten-Step Persona Process at the Direct Marketing Association's Annual Catalog Conference in Orlando.
	The consumer behavior insights we gathered for our What Women Want research project have joined a critical mass of research and retooled marketing agendas aimed at the female consumer and her online ways and means. What Women Want's list of females' ten digital desires was recently included in a 48-page eMarketer analyst report, Women Online in the US: A Growing Majority. President Kelly Mooney presented a health and beauty version of What Women Want at the 2nd Annual Cosmeceuticals Conference in New York, June 3 in New York. We think digital marketing—pull, not push, and focused on research and what we call "the big picture"—will be the elixir for an audience highly susceptible to beauty products' increasingly visible and viable scientific claims.