When it comes to holiday marketing in the digital landscape, who was OPEN?

We monitored 50 e-commerce retailers during the 2007 Holiday season and found retailers that invited customers to co-create the experience and brands in ways that were relevant and meaningful for their customers. We’ve compiled the best examples in the hopes of inspiring and educating brands about involving consumers in O.P.E.N. experiences.

Want a peek at our findings?

• Retailers like Wal-Mart and JCPenney used emerging marketing vehicles to deliver real time, relevant content.
• Additional channels were leveraged for existing services, giving consumers portability and on-demand features.

Read more:
OPEN Watch 2008 presentation