Seventy percent of U.S. residents have seen a digital out-of-home (DOOH) ad in the past month and 47 percent remember the specific ad they viewed, according to Arbitron. Now, brands will not only have the ability to deliver DOOH messages, they will also have the opportunity to provide added information using Near Field Communication (NFC) technology.

Blue Bite, a mobile marketing solutions provider, is partnering with Reach Media Group (RMG) to deploy NFC technology to more than 65,000 digital screens in malls, theatres, taxis and other places. Consumers will be able to watch a digital ad and use their NFC-enabled phones or QR code readers to access more information and even make mobile purchases.

So what does this mean to you?
Brands have the chance to reach consumers outside their homes, engage them with special offers, discounts and coupons and drive purchase nearly anywhere, anytime. When you consider that 20 percent of consumers who saw DOOH screens in the past month made an unplanned purchase because of the ad they viewed, the rise of DOOH and NFC presents a very exciting opportunity.

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DOOH Reaches the Tipping Point
NFC Screens Launch Across U.S.