Brand and product-based web sites have been consumer-focused, beautifully designed and rich with features, which is in stark contrast to their corresponding corporate web sites.

In their attempt to figure out how to best leverage corporate sites, companies have shifted their sites’ focuses from investor relations to recruiting to financial performance. The problem? In an effort to connect with the corporation, the web-empowered consumer who we call the iCitizen is now visiting corporate sites that are not consumer or connection friendly.

We challenge the purpose of corporate sites and share with you a case study from a company who gets it—The Coca-Cola Company.

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Evolution of the Corporate Site presentation