Ecommerce capabilities have evolved from destination site to multiple content-rich, social-fueled experiences across a range of touch points. Buying has never been so impulsive, opportunistic and peer-influenced. But as emerging technologies create more shopportunities for consumers, CMOs and digital marketers have the difficult task of discerning the right risk/reward equation for each marketing opportunity.
As mobile and social commerce hits its stride and augmented reality enters peak hype for emerging technologies, consumers are coming to expect a cohesive, continuous and companionable experience with their brands no matter where they are. This means delivering an experience that not only spans the digital marketing channels, but offline brand touch points as well. In our latest research paper, Cashing In on Everywhere Commerce, we examine how brands can use Connected Brand Commerce Experiences to compress the consumer purchase journey and drive growth.