RU Ready? Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation’s immersion in today’s technology challenge the world of retail?
Through extensive proprietary qualitative research, incorporation of quantitative data from numerous secondary sources, and review of recent publications, Resource mapped the Millennials’ daily digital interactions to shed light on their attitudes and behaviors. We then created future prototype scenarios to forecast possible changes in retail marketing and ecommerce including mobile, social media and in-store experience integration.