For years, the value that ecommerce has created—from consumer convenience to retailer revenue—has depended upon destination site traffic and traffic from site to store. But the real-time mobile web is radically changing the way brands do business. Brands can now be anywhere and their products and content can meaningfully fill consumers’ digital downtime, increasing consumers’ shopportunities. Enter everywhere commerce, a meshing of marketing and sales that can create purchase impulse and support considered buying with the right tools at the right time.
Everywhere commerce is achieved when consumers’ digital experiences are based on well-researched, data-validated shopper needs, and when their lifestyles and social graphs are appropriately integrated. Our Connected Commerce Experiences Strategy integrates all touchpoints based on your key consumers’ purchase journeys and ensures brand building, social networking and commerce are mutually reinforcing at every touchpoint.
Consumers are shopping everywhere already. Make sure you’re part of the e-volution.
Connected Commerce Experiences Strategy Offerings:
- Cross-Channel Consumer Touchpoint Strategy
- Connected Consumer CycleSM Analysis
- IMAGINESM Envisioned Futuring
- Paid, Owned, Earned Media (P.O.E.M.) Assessment
