When Sebastian Professional selected Resource to lead a long-term interactive program for the brand, we responded with a uniquely holistic and scalable marketing campaign that further establishes Sebastian as the authority in hair fashion—the What’s Next Awards (WNA). Imagine the opportunity: The WNA encourages stylists to showcase their most fearless, original hair styles and vie for recognition among their peers, clients and the industry’s best stylists. Two challenge winners will receive the ultimate reward as a guest Sebastian stylist at Fashion Week in NYC.

The result is a digitally-led campaign with both online and offline components designed to deliver on Sebastian’s promise of what’s next in “fearless” hair artistry while driving engagement and inspiring brand advocacy with stylists and beauty junkies alike. And as the lead agency on the campaign, we’re having our own runway moment—The What’s Next Awards is the first communication idea to be led by a digital agency for the Sebastian brand, as well as the entire Procter & Gamble professional hair portfolio in North America.

Wondering what’s next for your brand? Email us at inquiry@resource.com and let us put our big ideas to work for you.

See What’s Next