When Sebastian Professional selected Resource to lead a long-term interactive program for the brand, we responded with a uniquely holistic and scalable marketing campaign that further establishes Sebastian as the authority in hair fashion—the What’s Next Awards (WNA). Imagine the opportunity: The WNA encourages stylists to showcase their most fearless, original hair styles and vie for recognition among their peers, clients and the industry’s best stylists. Two challenge winners will receive the ultimate reward as a guest Sebastian stylist at Fashion Week in NYC.

The result is a digitally-led campaign with both online and offline components designed to deliver on Sebastian’s promise of what’s next in “fearless” hair artistry while driving engagement and inspiring brand advocacy with stylists and beauty junkies alike. And as the lead agency on the campaign, we’re having our own runway moment—The What’s Next Awards is the first communication idea to be led by a digital agency for the Sebastian brand, as well as the entire Procter & Gamble professional hair portfolio in North America.

Wondering what’s next for your brand? Email us at inquiry@resource.com and let us put our big ideas to work for you.

See What’s Next

It’s not easy being green—especially when it comes to your office, both at work and at home. Looking to make it a little easier, Hewlett-Packard partnered with RI to bring its new carbon footprint calculators to life. Identify your current home and business environment and the calculators will compare it against more than 3,000 options, both from HP and outside manufacturers. Compare power use, footprint, and usage, ultimately optimizing your environment to reduce carbon, energy, paper and cost.

Reducing your impact is easier than you think.

Go green

RI introduces Facebook ecommerce experience

Facebook and ecommerce come together—simply and seamlessly. Introducing Off the Wall, an end-to-end ecommerce experience for brands and their fans on Facebook that allows consumers to purchase products directly from a brand or user stream. No tabs, no stores. Just shopping Off the Wall.

“It’s an opportunity to reward fans with privileged shopping access to hot items or time-sensitive deals,” said Dan Shust, Director of Emerging Media from Resource Interactive’s research and development lab. “It also addresses the on-demand consumer’s desire to engage and share brand experiences without leaving their social networking environment.”

How it works: A brand posts an item for purchase as a status update to its Facebook page. In turn, fans can purchase the product directly from their live feed, news feed or the brand’s wall. They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.

Imagine the possibilities.