RI

Engaging Digital Experience Unleashes the Goddess Within

Venus believes inside every woman is a Goddess, and there’s no better woman to represent that inner strength and beauty than the multi-talented Jennifer Lopez. As global Goddess ambassador, JLo and Venus want to connect with women on a personal level and inspire them to let the best version of themselves shine through. Resource Interactive [...]

MORE

How Mobile is Changing the Way Brands Do Business

Mobile technology has become the cornerstone of our daily lives. Consumers have the power to socialize, shop, game, read and perform thousands of other tasks in the palms of their hands, and our hunger for mobility continues to grow. In the fourth quarter of 2010, smartphones outsold PCs for the first time. By the end [...]

MORE

Clairol's New Product Sparks Impressive Facebook Fan Growth

The Clairol brand has been inspiring women to color their hair at home with confidence for decades. Now they’ve launched a product women have been begging for: an easy-to-apply hair color foam. To create excitement for the Nice ‘n Easy Color Blend Foam, the Procter & Gamble brand turned to Resource Interactive’s innovative team. To [...]

MORE

The Limited + Bridal = A Perfect Marriage

With 2 million weddings per year in the United States, there are a lot of brides looking for that perfect wedding dress. And now brides, bridesmaids and wedding guests have a new and exciting place to look for a memorable gown. Resource Interactive’s longtime partner The Limited is getting into the bridal business and turned [...]

MORE

Kohl’s Facebook Style Tab Gets a Makeover

Facebook fans turn to Kohl’s and designer Lauren Conrad for effortlessly chic fashion guidance and Resource Interactive has teamed up with Kohl’s to make the LC Lauren Conrad brand and this budding fashion icon even more accessible. We have partnered with Kohl’s to O.P.E.N. up its brand and create more engaging consumer experiences. Resource has [...]

MORE

New Year, New Room Contest

As winter rolls on, how many of us have kept up that New Year’s resolution? That gym card may be collecting dust and the fruits and veggies in the fridge may have been replaced by ice cream and frozen pizza, but we have teamed up with Autodesk Homestyler to help consumers keep their resolution to [...]

MORE

weThink Podcast: December 16, 2010

In this week’s weThink Podcast, the team from the RI:Lab tackle the newly redesigned Facebook Profile Pages, Google’s barrage of recent announcements including the Chrome OS and webstore, the next iPad, Apple’s point of sale system, what’s next for Foursquare and Gowalla, and of course, their Picks of the Week. Listen:

MORE

Purina Cat Chow's Facebook Page is the Cat's Meow

If there’s one thing Purina Cat Chow knows for sure, it’s that cat owners love to talk about their four legged friends. When Purina wanted to further engage Purina brand fans and attract new consumers, they turned to Resource Interactive to lead the way. Unlike dog owners, cat owners don’t have a physical place to meet [...]

MORE

weThink Podcast: November 22, 2010

In this week’s weThink Podcast, the RI:Lab discusses new Facebook Messages, the “emerging virtual wallet” featuring the upcoming Android Gingerbread OS and mobile NFC payment system Isis, Google Boutique, and of course the guys’ Picks of the Week. Listen:

MORE

weThink Podcast: November 12, 2010

Check out this week’s episode from the weThink Podcast where the Lab discusses Facebook’s latest announcements including new mobile apps, Places enhancements and deals. You can also now find weThink in the iTunes Store. Listen:

MORE