Seventy percent of U.S. residents have seen a digital out-of-home (DOOH) ad in the past month and 47 percent remember the specific ad they viewed, according to Arbitron. Now, brands will not only have the ability to deliver DOOH messages, they will also have the opportunity to provide added information using Near Field Communication (NFC) [...]

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Location-based services (LBS) are transforming from simple check-in notice tools to opportunities to provide relevant content and offers that utilize consumers’ surroundings. No longer are people stopping at the corner or in a retailer’s doorway to tell friends, “I’m here”. Now, consumers who have shared their information are stopping in various locations and saying, “I’m [...]

With so much content available, consumers need a way to group articles, videos and other resources in meaningful ways

Mobile devices are fast becoming the hub for all our digital activity. From the tons of compelling apps being released—some of which are replacing their desktop counterparts—to the continual increase of tablet sales and decrease of PC purchases, mobile devices are starting to affect everything we do in the digital world. Consumers are using mobile [...]

The future of augmented reality (AR) may open up a whole new dimension of marketing messages. A wide variety of AR apps already place special icons or pictures atop images a consumer sees or use location-based services (LBS) to overlay information about the places and things shown through a mobile device’s view screen. But we’ve [...]

We’ve talked about Near Field Communications (NFC) a number of times. Now, it looks like momentum is shifting to a point where NFC—which lets devices wirelessly transmit data such as payment info, loyalty points and coupons to nearby receivers—may be closer to reality. Google recently made NFC the backbone of its reported initiative with Citigroup [...]

More and more consumers are using curation services to condense and digest the flood of information online. With 140 million Twitter posts per day, countless Facebook updates and RSS feeds, consumers barely have time to absorb any of the information they see. Tools such as Summify, Paper.li, Flipboard, and more are changing the way consumers [...]

We’re seeing an evolution in social media. Large digital social networks are being filtered into smaller groups based on interests, activity and location. And while an influx of new apps is helping us categorize existing friends, they’re also enabling us to expand our physical social circles and create disposable digital groups. The digital and physical [...]

It’s becoming well established that mobile is the new PC. New tablets launch nearly every day, about a billion mobile devices are accessing the Internet and app stores are opening left and right. If these facts don’t convince you, maybe you’ll be swayed by the increasingly large number of people using mobile devices to buy [...]