With nearly 7 million Facebook fans, it is easy to see that Victoria’s Secret(VS) devotees crave connection with the brand. Angels, the Victoria’s Secret Supermodels, breathe life into the personal side of the brand with different body shapes and personalities. That personal side sparked Resource Interactive’s idea of connecting the Angels with the VS devotees [...]

Resource Interactive partnered with The Limited to infuse fashion inspiration throughout its site while simultaneously updating the shopping experience. By adding streamlined navigation, revamped product pages and store shopping lists, The Limited made it easier to restock your wardrobe. To keep you inspired, it introduced styling content—including information from fashion experts, enhanced ratings and reviews [...]

It’s a rare opportunity to see an exhibition with the artist as your guide. Now imagine touring an exhibition up close and personal with the art and the artist—a bird’s-eye view of every inch of the work, a visit to the artist’s studio, listening in on his creative process—all from your laptop. We had the [...]

When Sebastian Professional selected Resource to lead a long-term interactive program for the brand, we responded with a uniquely holistic and scalable marketing campaign that further establishes Sebastian as the authority in hair fashion—the What’s Next Awards (WNA). Imagine the opportunity: The WNA encourages stylists to showcase their most fearless, original hair styles and vie [...]

It’s not easy being green—especially when it comes to your office, both at work and at home. Looking to make it a little easier, Hewlett-Packard partnered with RI to bring its new carbon footprint calculators to life. Identify your current home and business environment and the calculators will compare it against more than 3,000 options, both from HP and outside manufacturers. Compare power use, footprint, and usage, ultimately optimizing your environment to reduce carbon, energy, paper and cost.

Facebook and ecommerce come together—simply and seamlessly. Introducing Off the Wall, an end-to-end ecommerce experience for brands and their fans on Facebook that allows consumers to purchase products directly from a brand or user stream. No tabs, no stores. Just shopping Off the Wall. “It’s an opportunity to reward fans with privileged shopping access to [...]