Challenge

No two people’s health and shopping needs are alike. So, in partnering with CVS to help further its mission to become the unparalleled wellness leader, we created a first-of-its-kind personalized digital health journey that caters to the individual.

Idea

The immersive digital experience lets people take control of their health through our CVS prescription management hub. People can access their prescriptions anywhere, anytime, plus seek expert advice, highlight important refill dates and even get prescription reminders sent to their phones.

Since CVS is more than just a pharmacy, we took the personalized experience a step further, utilizing our user experience and technology expertise to build individualized digital circulars. Whether a customer is shopping for their favorite beauty supplies, seasonal decorations or deals on vitamins and snacks, CVS’s myWeekly Ad delivers the on-demand sales information that is relevant to each customer. Bringing together online and offline, the experience lets customers view their purchase history to see if the products they love are on sale and make shopping lists. MyWeekly Ads even pinpoints the aisle where favorite products can be found.

Utilizing data from CVS ExtraCare Cards—the largest loyalty program in the country—we’ve created a pioneering way for the brand to Surprise and Delight customers and maximize each shopping trip. The brand is now truly catering to the individual, which, in turn, is increasing brand loyalty, spiking sales and positioning CVS as the industry’s personalization leader.

Results

• 10% increase in online prescription refills since the launch. With 1.5 billion prescriptions filled each year, that translates to a significant boost to the brand’s bottom line

• 55% jump in online sales of cosmetics since launch

• Registrations for personalized experience up 70% since launch