Earlier this summer, we held our annual Open Brand Summit focused on personalization. Just a month later, Edward Snowden, National Security Administration infrastructure analyst, made global headlines as the source of disclosures about various US surveillance programs, leading the US to charge him with treason and theft of government property.
What’s the connection of our Summit and Snowden?
On the face of it, these two events seem wholly unconnected but both are tied to a public and private sector discourse—made temporarily more urgent by Snowden’s disclosures. Equally astounding revelations were made in a March 2012 Wired cover story—about the tradeoffs between our privacy and the interests of government and business to protect its citizenry and to market to them, respectively. [...] Read >MORE