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Dan Ledman

Creative Director, ResourceSTUDIO

Show, Don’t Sell: Winning on YouTube

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Mar. 24, 2014

As YouTube has grown into the foremost digital video sharing service, marketers have tried to position themselves to reach audiences with their messaging. And while many individuals have used YouTube as a platform to step in front of viewers (and make a living)—like Freddie Wong, American filmmaker, musician, VFX artist and competitive gamer who is involved in three successful YouTube channels simultaneously, RocketJump, …
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Why Video? 10 Stats Every Marketer Should Know

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Nov. 15, 2013

I was in a client meeting recently to present a concept for a new product launch video we were producing. As I started walking through the storyboards, the CMO turned to me and asked: “I know we’re in the middle of a video project with you (Resource), but I need to ask, is it worth …
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Apple’s FaceTime Every Day : Visual Storytelling At Its Simple Best

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Oct. 22, 2013

Simple. Beautiful. Elegant. This is the best way I can describe Apple’s “Every Day” ad series featuring the photo, music, and FaceTime capabilities of the iPhone 5. The latest in this series, FaceTime Every Day, assembles scenes from multiple iPhone owners, showcasing how they use the video calling feature to connect, share, laugh, love, and …
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Gettyup – Emotional content from Getty Images

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Sep. 5, 2013

“I need a video of a woman in her late thirties who is pretty (but not too pretty) who looks concerned (but not worried).” “I need a music track that’s like 80% Linkin Park and 20% Creed, but with no vocals and a global feel.” “I’m looking for a photo of two ethnically ambiguous business-type …
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Is Instagram Video the Vine Killer?

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Jul. 2, 2013

So here it is. Video within Instagram. Facebook’s video app (purchased by Facebook for 1 billion dollars) now has video creation capabilities and a new feature set. Instagram now allows users to create crappy videos up to 15 seconds in length and has some editing features, image stabilization and those awesome filters that turn regular …
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Where Does Video Fit Into Social Strategy

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Jun. 5, 2013

In my previous posts, I’ve stated [and re-stated] the case for video content as an essential component of most any brand’s communication strategy. I think it’s fair to say that social is here to stay as well, and that it can’t be ignored by marketers. #captainobvious #marketinggenius. But what about when these two components intersect? …
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Webisodes – Coming Back for More

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO May. 13, 2013

Growing up, I never ate out very much—only on special occasions (birthdays) or en route to a vacation. And when on vacation, it seemed as if we invariably had two choices driving through West Virginia: Tudor’s Biscuit World or Denny’s. My Dad always chose Denny’s because of the buffet. They always had those really hot …
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Branded Content: Looking Forward and Looking Back

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Apr. 4, 2013

I spent an earlier part of my career as a video editor/motion designer at Abercrombie & Fitch (Zoolander face). It was 2001, and at the time, A&F had a small internal production team dedicated to creating a variety of lifestyle video content for the brand. For three years, I helped create a series of monthly …
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Three Thoughts On Projection Mapping

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Feb. 27, 2013

Since the birth of cinema, filmmakers have been using projectors to share their stories and content with audiences large and small. More often than not, these artists point their projectors at large, flat screens (i.e., the modern movie theater). However, as early as 1900, content creators were experimenting with projecting their motion pictures onto irregular …
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UGC Video Part III: Lifestyle Endorsements

danledman_med Dan Ledman , Creative Director, ResourceSTUDIO Dec. 6, 2012

In October, I introduced a three-part series of posts about brands’ growing use of user-generated video content and talked in-depth about a specific type of UGC—video ratings and reviews. In part two, I touched on another category of UGC video that brands are using with success: crowdsourced video production. In this post, I’ll wrap up …
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