Kelly Mooney
President and Chief Experience Officer
A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly has led Resource Interactive to become a best-in-class interactive agency through innovative thought leadership — ensuring that strategic, consumer-centered insights fuel all the work we do. She is responsible for overseeing our studios, client relationships and day-to-day management of the business.
Kelly capped over a decade of consumer-based marketing insights with the best-selling book, The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002), which she co-wrote. Translated into 11 languages, the book is a real-world roadmap, describing the shift to consumer-driven business while keeping their loyalty, and has been hailed as the ultimate guide to satisfying today's increasingly demanding, internet-empowered consumer.
In 1997, Kelly spearheaded the creation of Resource E-commerce Watch, the industry's first qualitative analysis of the online customer experience. Popular with clients, analysts, and the media, Resource E-commerce Watch has been a well-respected benchmarking tool for nearly a decade. The Wall Street Journal, Fortune, Inc., Time Digital, Fast Company, CNET, People, USA Today, CBS's "The Early Show," Nikkei Business (Japan), Vente à Distance (France), Capital (Dubai) and other national and international media outlets have covered Kelly's and Resource's work.
Kelly is a frequent keynote speaker for industry conferences as well as client events. She lectures at The Ohio State University, is on Shop.org's Board of Directors, has been a contributor to Brandweek magazine and has her own blog—www.mooneythinks.com.