Nancy Kramer, Founder and CEOKelly Mooney, President and Chief Experience OfficerNancy Koors, Chief Operating OfficerJohn Kadlic, Executive Director of Business DevelopmentJanet Eads, Executive Director, FinanceDennis Bajec, Executive Director, Creative ServicesSusan Ashley, Executive Director, Client ServiceKelly Vergara, Executive Director, Human ResourcesEdd Johns, Executive Director, Strategic ServicesChris Berk, Executive Director, TechnologyConnie Rose, Executive Director, Project Management OfficeDawn Egelston, Executive Studio DirectorLaura Evans, Executive Studio DirectorBob Parsley, Executive Studio DirectorTip Rose, Executive Studio Director

Kelly Mooney

President and Chief Experience Officer


A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly has led Resource Interactive to become a best-in-class interactive agency through innovative thought leadership — ensuring that strategic, consumer-centered insights fuel all the work we do. She is responsible for overseeing our studios, client relationships and day-to-day management of the business.

Kelly capped over a decade of consumer-based marketing insights with the best-selling book, The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002), which she co-wrote. Translated into 11 languages, the book is a real-world roadmap, describing the shift to consumer-driven business while keeping their loyalty, and has been hailed as the ultimate guide to satisfying today's increasingly demanding, internet-empowered consumer.

In 1997, Kelly spearheaded the creation of Resource E-commerce Watch, the industry's first qualitative analysis of the online customer experience. Popular with clients, analysts, and the media, Resource E-commerce Watch has been a well-respected benchmarking tool for nearly a decade. The Wall Street Journal, Fortune, Inc., Time Digital, Fast Company, CNET, People, USA Today, CBS's "The Early Show," Nikkei Business (Japan), Vente à Distance (France), Capital (Dubai) and other national and international media outlets have covered Kelly's and Resource's work.

Kelly is a frequent keynote speaker for industry conferences as well as client events. She lectures at The Ohio State University, is on Shop.org's Board of Directors, has been a contributor to Brandweek magazine and has her own blog—www.mooneythinks.com.