ColorSnap™ for the iPhone

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Pull colors from the real world and bring them to life in your space with Sherwin-Williams ColorSnap™, a free color-matching iPhone app. To the cheers of color fiends the world over, we created this ground-breaking app last year. Just this week we’ve released a host of new features that allow consumers to customize their color choices even further. (And it’s shareable, too.)

What’s new in Version 2.0:

  • Select up to three colors in a single photo
  • Shake for a random color palette based on your photo
  • Save inspirational photo with resulting color palette
  • View and enlarge individual color swatches
  • Fine tune color lightness, saturation and hue
  • Create, adjust, name and save custom color palettes
  • Explore the full Sherwin-Williams color palette
  • Search for colors by color family, name or Sherwin-Williams color number
  • Share color palettes via email and Facebook
  • Use Google Maps integration to find your nearest store

It’s now even easier to match real-world colors with paint colors and bring all your ideas to life.  See more at http://Sherwin.com/ColorSnap or just grab your iPhone and download it now. For free.

The Return of iCitizen

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Launched in 2006, the iCitizen Symposium is an intimate, invitation-only event that gathers together Resource Interactive clients and partners for super-charged idea exchange, beta first looks and great networking.

We’re thrilled to announce that iCitizen 2010 will once again bring together some of the key thinkers and players in digital marketing and media to crack the code on a new aspect and experience of digital: the real-time web.

Rippling quietly at first, the real-time web’s multiplying streams and feeds of content have already altered consumer behavior. The immediate has become paramount and peer opinion is nearly omnipresent. Local and global trends are at everyone’s fingertips, and mobile has finally reached its tipping point. Brands online must modify their tempo and tack. A new business imperative rises up from the real-time web: go with the flow.

Learn more about iCitizen.

Resource named as Next in Line by Ad Age

It’s a great day at Resource Interactive. For the first time in agency history, we’ve been chosen by Advertising Age as one of five agencies on their way to the top in its renowned Agency of the Year issue. Our ranking? Number three.

2009 has been an incredible year here at Resource. To be recognized by Ad Age is an idyllic conclusion to the most successful year in our 28-year history. In a challenging environment, we’re especially proud of our continued growth as an agency—and we’re proud to be in the company of such great agencies, both traditional and digital. Quite frankly, we can’t think of a better way to kick off 2010.

This Friday, we’ll  hold our annual meeting. Otherwise known as Nancy Kramer’s favorite time of year, it’s a day where we review the past year and set the tone for the year that lies ahead. It’s also a day full of excitement and surprise. As we head into our most important meeting of the year, we can think of no better way to celebrate the hard work and dedication of our associates. Congratulations!!!

See our entry below—and view the article in its entirely here: http://bit.ly/7NmlBd

3. RESOURCE INTERACTIVE
Like many agencies, Resource Interactive had a difficult 2008. But it rebounded with a vengeance, turning 2009 into what Nancy Kramer and Kelly Mooney — the shop’s founder-CEO and chief experience officer, respectively — rank the best in the agency’s 28-year history. The Columbus, Ohio-based digital shop raked in $41 million in revenue last year, up from $36 million in 2008, according to Ad Age’s DataCenter. More than a quarter of ‘09 revenues came from new clients, but it grew organically too, nearly doubling business from existing client Coca-Cola and P&G brands Clairol and Gillette Venus. Resource’s growth has been aided by its prowess in the consumer-packaged goods sector, and those companies’ new-found commitment to digital marketing. The agency’s CPG clients, which also include Scotts-Miracle Gro, Bush’s Baked Beans and Lean Cuisine, drove the agency’s roughly 30% growth in headcount this year — and its opening of a Cincinnati outpost to service P&G.

About Resource Interactive: Welcome to Resource Interactive, one of the nation's top-ranked digital agencies. We're independent. Women-owned. And we're bringing brands and consumers closer all over the world. Learn more.
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