Technology has reshaped the way people shop in physical stores for quite some time. Sadly, many retailers have waited while technology impacted their offline sales instead of proactively making it work for them. But in a world where retail dynamics constantly shift, online-only retailers win solely on price, home delivery gets even faster, and physical stores close regularly, it’s high time for companies to rethink the way they use digital technology in their retail shops.
One way to rethink in-store digital is to recognize how it impacts retail space and the ways customers experience it. Broadly speaking, digital can be used to manipulate small spaces efficiently and create experiences that seem even larger than a traditionally sized and set store. So, when consumers visit a store, they’re able to immerse themselves in digital videos, photos, product specs or augmented reality experiences. [...] Read >MORE