I’m off to drink from the fire hose of inspiration, innovation and ingenuity—otherwise known as TED. When I return, I promise to distill and share the highlights from my favorite speakers who are changing the world and inviting us to do the same. But as I pack my bags and ready myself to be relatively unplugged for the week, I can’t help but note that TED is a fascinating OPEN brand case study.
While TED was founded in 1984 by Richard Saul Wurman and Harry Marks as a relatively exclusive, one-off, Silicon Valley insiders-only conference in Monterey, it has blossomed into an inclusive, ongoing, global phenomenon. Now, there are many readers who will take issue with my “inclusive” reference given its hefty price tag for the privilege of attending an in-person event. [...] Read >MORE