Mobile devices are redefining shopping, from inspiration to purchase and beyond. In fact, according to comScore, 10.8 percent of people used mobile to visit a retailer site on Cyber Monday, up from 3.9 percent in 2010. Also up—by nearly two and a half times—was the number of items U.S. shoppers bought via eBay Mobile on Black Friday.
Thanks to smartphones, consumers can buy, research and browse at home, in store or nearly anywhere else. They can use barcode scanning apps to compare in-store prices to those online and instantly purchase via mobile. They can buy coffee at Starbucks with the company’s mobile payment app, which has seen more than 26 million transactions since January. And they can even “tap to pay,” using services like Google Wallet and ISIS, at select offline stores, public transportation providers and online merchants. Soon, this capability will be everywhere. [...] Read >MORE