For thirteen years, Resource Interactive has studied retailers online during their high-stakes holiday season. Why the holiday focus? We’ve noticed that certain competitive advantages become highly conspicuous during these days of intense consumerism—the holiday season can either make or break the year for retailers. In other words, it offers us the opportunity to survey a retailer’s biggest moment and best effort.

Of the 40 online retailers we surveyed using our O.P.E.N. framework, we’ve chosen to feature fifteen in the final report. We focused on the social media, mobile and web site innovation, uncovering quite a few bright spots in a season of innovation and inventiveness. See how retailers fared—from Amazon to Zappos and everywhere in between—and take a look at the most novel marketing moves of the holiday season, which will surely become the everyday fare of 2010. Are you ready?

Download our 2009 O.P.E.N. Watch and share it with your colleagues.

It’s a great day at Resource Interactive. For the first time in agency history, we’ve been chosen by Advertising Age as one of five agencies on their way to the top in its renowned Agency of the Year issue. Our ranking? Number three.

2009 has been an incredible year here at Resource. To be recognized by Ad Age is an idyllic conclusion to the most successful year in our 28-year history. In a challenging environment, we’re especially proud of our continued growth as an agency—and we’re proud to be in the company of such great agencies, both traditional and digital. Quite frankly, we can’t think of a better way to kick off 2010.

This Friday, we’ll  hold our annual meeting. Otherwise known as Nancy Kramer’s favorite time of year, it’s a day where we review the past year and set the tone for the year that lies ahead. It’s also a day full of excitement and surprise. As we head into our most important meeting of the year, we can think of no better way to celebrate the hard work and dedication of our associates. Congratulations!!!

See our entry below—and view the article in its entirely here: http://bit.ly/7NmlBd

3. RESOURCE INTERACTIVE
Like many agencies, Resource Interactive had a difficult 2008. But it rebounded with a vengeance, turning 2009 into what Nancy Kramer and Kelly Mooney — the shop’s founder-CEO and chief experience officer, respectively — rank the best in the agency’s 28-year history. The Columbus, Ohio-based digital shop raked in $41 million in revenue last year, up from $36 million in 2008, according to Ad Age’s DataCenter. More than a quarter of ‘09 revenues came from new clients, but it grew organically too, nearly doubling business from existing client Coca-Cola and P&G brands Clairol and Gillette Venus. Resource’s growth has been aided by its prowess in the consumer-packaged goods sector, and those companies’ new-found commitment to digital marketing. The agency’s CPG clients, which also include Scotts-Miracle Gro, Bush’s Baked Beans and Lean Cuisine, drove the agency’s roughly 30% growth in headcount this year — and its opening of a Cincinnati outpost to service P&G.